Toyota’s one-off ‘Ultimate Tailgate Tundra’ which can pop out five 55-inch screens from its bed is designed for football fans.

At the press of a button, a custom-built staging shell rises from the bed, revealing five 55-inch weatherproof outdoor screens.

It also boasts a bespoke audio system, a satellite wifi system and a generator that powers this mobile entertainment vehicle.

Japanese brand Toyota took part at this year’s 2024 Specialty Equipment Market Association (SEMA) show in Las Vegas with several stunning new creations, including the Ultimate Tailgate Tundra that can pop out five big-screen TVs from its bed.

Inspired by Toyota’s sponsorship of the National Football League as its Official Automotive Partner, this custom build is an audio-visual powerhouse for sports enthusiasts and adventure event attendees alike.

“This build is more of an audio-visual experience than a typical tailgate setup,” said Tyler Litchenberger, Toyota Vehicle Marketing and Communication manager.

“We wanted to create something that not only draws attention to the truck, but is also an activation that invites people to experience the Toyota Tundra as the ultimate sporting and adventure machine.”

At game time and with the press of a button, a custom-built staging shell rises from the bed of this Tundra truck, revealing five 55-inch weatherproof outdoor screens that are integrated and positioned to provide a clear view of the action from any angle.

The truck also boasts of a rack-mounted 180 Dual + R-Filler canopy to keep the glare of the sun at bay as well as a bespoke audio system based on the JBL Club Marine Series that can endure the elements complements the visual experience.

Also available is an on-board satellite wifi system that provides the connection to the channels broadcasting the games and a generator that quietly powers this one-of-one mobile entertainment vehicle.

“Being the Official Automotive Partner of the NFL provides a great creative opportunity to take our customer and brand experience to the next level,” said Mike Tripp, group vice president, Toyota Division Marketing, Toyota Motor North America.

“The Ultimate Tailgate Tundra allows us to celebrate our NFL partnership and showcase Tundra in just one of its many lifestyle applications with tailgating fans across the country—coming soon to a stadium near you!” Tripp said.

• See Also : Toyota-backed Joby Aviation Conducts First International Flight Of Its ‘Electric Air Taxi’ In Japan